Home / Arsip Untuk March 2017

Wednesday, 15 March 2017

10 AdWords ad copy testing ideas

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Wondering where to begin with ad copy testing? Check below 10 adwords ad copy testing ideas and follow that. 
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Tuesday, 14 March 2017

AdWords Price Extensions now live on all devices

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Show prices for types of products and services in text ad extensions on desktop as well as mobile.

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Monday, 13 March 2017

30 Basic SEO Interview Questions and Answers

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Get the complete list of basics SEO Interview Questions & Answers for Freshers. Freshers who are searching job in a platform of SEO. Below questions are most helpful. That's why I have shared some important SEO Interview Questions, an Interviewer can ask in Interview. 
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3 Free Google Adwords Testing Tools

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Check the quick list of Google Adwords testing tool to help create, run and analyze test in adwords.


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Saturday, 11 March 2017

Google Rolls Out Adwords Account Level Call Extensions

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Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way.



New CALL ONLY ADS:



Account-Level Call Extensions:

For advertisers that use one main number for call extensions, Google is rolling out account-level call extensions this week. These advertisers will no longer have to apply the same call extension to multiple times within their accounts.


Call Extensions Details at Keyword and Ad Levels:

Reporting columns for “Phone impressions” and “Phone calls” will soon be available to see phone-through rates at the keyword and ad levels in the AdWords interface.


Automated Call Extensions are Coming to more advertisers:

Google is going to be including more advertisers in automated call extensions over the coming months. This is the program, introduced in January, in which Google automatically pulls phone numbers featured on landing pages and sets up call extensions in advertisers’ accounts that don’t already have them. If you’ve got call extensions set up, you don’t have to worry about this. If you intentionally don’t use call extensions, see our previous coverage linked above on how to opt out.



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Mobile Page Speed is Important, But not yet for SEO

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Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.



There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed.

Among Them,


  • Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load.

  • Customer retention, as 79 percent of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.

But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher than businesses that don’t?

The answer to the first question is “yes,” in the sense that Google has said that speed is a ranking factor (and has been since 2010), and that this year they will use the speed of your mobile pages instead of desktop when determining your mobile rankings.

But it’s not clear that this is true in practice today, or that businesses that optimize their Google page speed score on mobile will rank higher than businesses that don’t.

If this were the case, the sites with the most organic search traffic would also be the fastest, but this clearly isn’t the case.

I ran the top 1,000 sites from SEMrush’s list of sites with the most organic traffic through Google’s Page speed and Mobile-friendly tool, and 800 of them went through successfully.

The good news is that 93 percent of these top sites were at least mobile-friendly. This is up from 40 percent of the top sites prior to Google’s mobile-friendly update in 2015.

But these sites are not as fast as they are mobile-friendly.

Just 2 percent of these top sites scored between 90 and 100 on Google’s mobile page speed test, and the average page speed score was 55/100.




Desktop sites were faster, but not by much. Just 4 percent of these top sites scored above 90, with the average score being 67.



The average site in Google’s study took between seven and 11 seconds to load. When you consider that a site that loads in nine seconds on mobile gets a page speed score of about 60, it seems that top-ranked sites are very similar to other sites that don’t rank well when it comes to mobile page speed.


Does this mean you shouldn’t care about mobile page speed?

Before you go running into your boss’s office shouting, “STOP THE MOBILE PAGE SPEED PROJECT!!” there is one other thing that I will leave you with.

With the mobile-first index, Google will start using your mobile page speed for ranking, if they’re not doing so already. Speed is so important to them that they’ve taken it into their own hands with the AMP project, giving sites a way to display their content quickly on mobile. Most of the search traffic on Google is mobile, and as we’ve seen with Mobilegeddon, they are not above incentivizing webmasters with ranking increases if they want to change the face of the web.

With that in mind, I’d recommend the following to SEOs thinking about the impact of mobile page speed on ranking:

Increasing page speed for mobile searchers visiting your site shouldn’t be a top priority for SEO at the moment. There’s plenty of evidence that increasing page speed is good for your bottom line, which can increase the quality of SEO traffic you receive, but there’s no evidence that mobile page speed is a significant ranking factor at this time. Make your site as fast as you can, but don’t deprioritize other proven SEO tactics to get a perfect score on the mobile page speed test.

Mobile page speed, like mobile-friendly sites in 2014, could become a more significant ranking factor in the future, especially given the impending rollout of the mobile-first index. If it does, it’s likely that Google will make an announcement, as they did with the mobile-friendly update, at which point you should put resources towards making your native site faster.

In the meantime, prepare for it by making your native site as fast as you can without diverting resources from other projects, investing in AMP where it makes sense and helping whoever in your organization is responsible for conversion optimization to secure the budget by sharing Google’s research on page speed impact on conversions and customer retention with them.




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Friday, 10 March 2017

New Unconfirmed Google Ranking update Fred shakes the world

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The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.

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