Wondering where to begin with ad copy testing? Check below 10 adwords ad copy testing ideas and follow that.
1. Numerical abbreviations vs. full numerical values
Using different manipulations of numerical values is a method you can use to grab attention and differentiate your ads.
2. Promotional quantification method
Check how customers respond to your promotional offers to optimize a campaign. That will helps to drive drastic changes in click-through rate, sales and promotional language.
3. Call to Action
The first word (verb) call to action. No matter in which industry you are going to target.
The first word in your call to action (CTA) can make or break someone’s encounter with your brand. Optimize that first impression by testing the first word in your CTA.
4. Placement of Call to Action
Depending on the category of your business and the stage of the buying process a searcher is in, you may need to vary the placement of your call to action.
Try using your CTA in Headline 2 and at the end of your Description.
5. Use your Brand Name in Headline 2 for your non-brand keywords / campaign
If your brand is not in fortune 500, Start to including brand name in the Headline 2 of your non-brand campaign it may helpful for ad. Branding your ads helps to develop as persons and user know they are clicking randomly the link, not rather company they trust.
Warm, fuzzy brand sentiment is always a good thing
6. Multiple Descriptions that use Adwords IF Functions
Evolving your A/B testing methods to incorporate new technologies is vastly important. Think about writing description variations that contain both a mobile and desktop version.
You won’t be able to test which device message is being shown/clicked, but you can create several descriptions, each of which is optimized for audience or device, and measure which variation works best as a whole.
7. Headlines that use ad customers
Best practice - If a portion of your search Headlines doesn’t contain a piece of dynamically inserted content, you are probably leaving money on the table for two reasons:
Your Headlines probably aren’t specific enough to your ad groups, or
They aren’t flexible enough to implement ad copy tests across campaigns/ad groups.
8. Dynamic Keyword Insertion (DKI)
DKI does not improve click-through rate as a whole when compared to well-written ads. If you’re still using DKI and are fearful of implementing other strategies that may cause a slight decrease in performance, testing is a good way to offset this risk.
Set your ad rotation to “auto-optimize for clicks.” This will allow your existing ads to gain the majority of the initial impression share.
9. Landing Page Testing
If your landing pages are set at the ad level, and you have created two separate landing pages that you’d like to test, you can use the same ad with both destination URLs.
If you’re feeling ambitious, try using multiple variations of ad creative — for example, a multivariate test with two landing pages and two descriptions (four total variations) as shown below:
10. Benefits Testing in your Headline 2
Headline 2 is a great way to grab attention. One way of catching a searcher’s eye is using benefit-based language. Rather than talking about features, prices or promos, advertisers should use ad copy that is going to evoke emotion from the reader.
Explaining exactly how your product or service is going to make readers’ lives easier is a great way to evoke that emotion and the click you desire.
Testing is great way to improve performance. Stay on testing...
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10 AdWords ad copy testing ideas
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