30 Basic SEO Interview Questions and Answers

seo-interview-questions-and-answers

Get the complete list of basics SEO Interview Questions & Answers for Freshers. Freshers who are searching job in a platform of SEO. Below questions are most helpful. That's why I have shared some important SEO Interview Questions, an Interviewer can ask in Interview.

1. What is SEO?

SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and another major search engines.

2. What tools do you use for doing SEO?

I use Google webmaster tools, Google Analytics, Google Keyword Tool, Alexa, Website grader etc. But now a days there are so many paid tools are available in the market like Seo Moz, Majestic SEO etc.

3. What is the difference between On Page SEO and Off Page SEO?

On Page Optimization means optimizing your website and making changes on a title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.

Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.

4. What are the limitations of title and description tags?

Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

5. How will you increase the Pagerank of a page?

By building more backlinks from authority sites and high page rank webpages.

6. What do you mean by anchor text?

Click-able text written on a hyperlink is known as Anchor Text.

7. How will you treat Web standards while optimizing a website?

Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

8. What is Cloaking?

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser.

9. What is 301 redirect?

It is a method of redirecting a user from the old page URL to the new page URL. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old URL to the new URL.

10. What are the Social Media channels you have used for marketing?

I have used blogs like blogger, word press, Tumblr etc, social bookmarking sites like Digg, Jumptags, Delicious etc., social networking sites like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.

11. What methods help to decrease the loading time of a website?

I would use external style sheets, fewer images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

12. Frames in HTML?

A frame is an HTML technique which divides the content of a page into several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

13. Which is the most important area to include your keywords?

Page title and Body text are the most important areas where we can include keywords for the SEO purpose.

14. Use of Webmaster Tools?

Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

15. What is the main purpose of search engine spiders?

Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents spiders do not monitor sites for unethical activities.

16. What is the best way to maximize the frequency of crawling of your website by search engines?

Frequently adding new, original and quality content on the website.

17. What is robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

18. What is Keyword Difficulty?

Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

19. Which is better Robots.txt or Meta Robots Tag?

Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

20. What is a landing page?

A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

21.Why meta tags important?

Because search engines still use them for estimating search relevancy. although search engines might not rely on meta tags to generate search results, meta tags are used (to a differing extend) by most of the search engines

Because it is a professional approach to Web design to have complete and accurate meta tags, since meta tags are part of the html code of a page, they must also be done professionally, as the rest of the code.

22. Who is Danny Sullivan?

He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com

23. Who is Matt Cutts?

He is the head of web spam team at Google.

24. What is Keyword proximity?

It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request.

The idea is that the closer two keywords to each other are, the more relevant to the page, keyword density measures how many times (not how far) a given keyword appears on a page.

25. What is LSI?

LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

26. Difference between exit rate and bounce rate?

Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.

27. What is Cross Linking?

Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank.

28. What is Google Sandbox?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

29. What is Doorway pages?

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

30. Explain some SEO practices?

Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.