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Wednesday, 25 January 2017

AMP Not Ranking Factor But If AMP Page Is Canonical, It Will Be Used For Site Quality

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AMP is not a ranking factor. Google said this before, many times. Google can judge the quality of your site/pages based on your AMP pages, if your AMP pages are your canonical version. Meaning, if you make your site in AMP and you tell Google that is your primary version, then Google will judge the AMP pages.

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New Google ad label test with green outline on white background

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It looks like Google is back at it with testing ad label variations in the search results. After transitioning from yellow to green in 2016, Google appears to be testing a green outlined label.

Twitter user @matibarnes  in the UK shared a screen shot on Twitter Tuesday. Here’s the test treatment he spotted off the ad label with green outline on white background:
New Look:

Current Look:



When Google transitioned from the yellow to green ad label, many questioned whether it made it even more confusing for users to distinguish ads from organic listings. 
The new look was seen in the UK.
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