It looks like Google is back at it with testing ad label variations in the search results. After transitioning from yellow to green in 2016, Google appears to be testing a green outlined label.
Twitter user @matibarnes in the UK shared a screen shot on Twitter Tuesday. Here’s the test treatment he spotted off the ad label with green outline on white background:
New Look:
Current Look:
When Google transitioned from the yellow to green ad label, many questioned whether it made it even more confusing for users to distinguish ads from organic listings.
The new look was seen in the UK.
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New Google ad label test with green outline on white background
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